It is quite an extraordinary thing to say that human decisions and normal life matters are shaped and carved by hidden forces. Whether we decide a particular thing, or select a single option from a number of available options, we think a lot and do what our instinct tell us to do. The question that arises here is what is our instinct and why does it guide us to do a certain thing and take a certain step?

Dan Ariely has solved this mystery in his bookPredictably Irrational: The Hidden Forces That Shape our Decisions.The human mind is surely complex and most decisions we take are often influenced by real life events or something that relates to the decisions. It is surely irrational to say that there are hidden forces in nature that shape our decision, however, saying this bold statement wouldn’t be wrong in one way or another.

Predictably Irrational is an outstanding journey of emotional as well as rational thinking. The book is a behavioural analysis of economics and human psychology and covers the topic very interestingly. The writer’s persuasive style of writing has made this book a blend of creativity and intellect. The plot of this book is interesting and the book contains real life examples and experimentation to deliver its message to the readers.

How can hidden forces influence our decisions?

Hidden forces can influence and shape our decisions. This book has been written after following a series of experiments which showed that human decisions are shaped by factors invisible to us.

Emotions, social norms, expectations, relationships, mutual understanding and a lot of other invisible factors affect our decisions and alter our decision making power. As humans, most people fail to realize the effect of emotions and social norms of everyday decisions. We think that we are at control of our decision making, but our decision making power can be influenced and affected by many unknown and unseen factors. Yet, as humans, we keep believing that we are in control of what we are doing and what we want.

In his book, Dan Ariely defines this mystery and reveals many secrets of the human mind and decision making. This book in an outstanding journey of understanding human minds and develop really good decision making ability.The book is recommended for people who procrastinate a lot and feel that they make bad decisions in life.

Reading duration: 7 hours 56 minutes

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